National Aquaculture Group announces that it has received official approval from Ministry of Trade and Investment to register its new brand "Bahri" to become an approved trademark.
"Bahri" is the leading and specialized brand in the field of aquaculture products in the Kingdom of Saudi Arabia, which will contribute to facilitate communication between the company's vision to achieve its objectives and the wishes of its customers in a way that is suitable for both parties. It reaches markets reflecting to its customers the concepts of freshness, quality and experience, at appropriate prices compared to other fish species.
National Aquaculture Group has launched its new brand "Bahri" in the local and international markets several months ago, developing a clear set of plans and procedures governed by a specific trend of the company. These plans and procedures allow the company to improve competitiveness of existing products and enhance its position and reputation in the local and international markets. The brand's new strategy is based on a set of principles and values that support the company's long-term strategy in achieving its vision over the coming years.